Andrey Litvinov

The global gold market experienced an unprecedented year in 2024, with demand reaching record highs across multiple sectors. Total gold demand, including over-the-counter (OTC) investments, increased by 1% year-over-year in the fourth quarter, bringing the annual total to an all-time high of 4,974 metric tons. This surge was fueled primarily by central banks and investors who continued to view gold as a strategic asset in an environment of economic uncertainty, geopolitical instability, and shifting monetary policies.

As 2025 unfolds, gold continues to command global attention as a safe-haven asset, with analysts and investors alike closely watching its performance amidst economic and political turbulence. Despite its struggle to decisively break above the $2,700-per-ounce resistance, there is no shortage of optimism regarding its future trajectory.